Your Growth Catalysts
We love New Zealand and all that it stands for. One of our biggest strengths has always been our never say die attitude. It is that very outlook that brought the world innovations; everything from the Rutherford model of the atom to the much loved Zorb.
At Fortitude, we celebrate kiwi ingenuity. Our team of young, enthusiastic kiwis come from different background and ethnicities. Being kiwi binds us together. Together, we are stronger. We believe in offering guidance to navigate the meandering pathway to entrepreneurial success.
We believe that in order to be heard, we must first be quiet and listen. If you have an idea, we can help take it to the next level. If there is a problem you see, let’s work together to fix it. Practical problem solving is the purest form of creativity around.
Whether it is new product development, market research, business plan development or venture capital sourcing, we can help every step of the way.
Nawaz is a natural entrepreneur, who discovered his passion for innovation and start-ups at a young age. He is currently the CEO and Co-founder of Kimera, the only company selling subscription boxes for tertiary students in New Zealand. He is also a Business Development Manager at the HR Tech start-up Filtr, and a co-founder of NXET, a new social platform to connect people to do activities together. In the past, he has been a project manager for a social enterprise and has worked for various companies such as Auckland Uniservices, The China Hub Inc., Green Spot Technologies, Level Two and Altis Reach in roles ranging from technology development and market analysis to sales and marketing. Nawaz also holds the position of National Marketing Manager at Chiasma, an organisation creating links between STEM, academia and businesses. He has a Bachelor of Science degree majoring in Biomedical Science and has completed the Master in Bioscience Enterprise program. Nawaz has a keen interest in advising and helping grow start-ups regardless of what field they are in.
James has always been driven by the mentality of hard work, helping develop his passion for entrepreneurship and innovation in all aspects of life. He is currently working for Revolution Fibres, a start-up company specialising in the manufacturing and customisation of nanofibre products. Prior to this, he has gained plentiful amounts of knowledge through various retail platforms, developing a key interest in the role of marketing for sales. Working at Revolution Fibres has gained him the exposure of understanding the dynamics of a start-up, working with several key projects in various industries from acoustic insulation in furniture to drug delivery in cosmetics deep within the value chain. Having worked with nanofibre products, James has a clear understanding of market dynamics and is always on the lookout for new market opportunities for any product.
Currently working with Thyssenkrupp Elevator as a Business Development Manager, Mahmoud has a diverse background that has empowered him with a holistic and integrated understanding of business, science and technology. He has extensive sales experience at a major electronics retailer which not only enriched his communication skills, but also gave him a broad understanding of consumer technology, marketing, and management. Mahmoud also worked with deep-tech Techstars graduates, Dotterel Technologies, as a Commercial Assistant. This placed him in the midst of fast-growing UAV start-up and exposed him to product development, patent strategy and capital raising. Throughout his career, Mahmoud has engaged and worked with individuals from numerous backgrounds. He actively consults with new businesses and start-ups, including optical technology, design and even cheese. His current role with Thyssenkrupp has him managing a diverse set of clientele and engaging in new business acquisition. Mahmoud has Bachelor of Science (BSc) in Physiology as well as a Masters in Bioscience Enterprise (MBE). He specialises in sales, business development and strategy, research, IP strategy and licensing.
Celeste has a keen interest in entrepreneurship, innovation and startups. Having worked with multiple startups, her passion for commercialisation, business innovation and development strategy continues to grow. Formerly as New Zealand Manager for Storetaste, she jointly led the company’s growth, worked with multiple brands in developing a promotion strategy and led a sales team of over 20 people. Currently, she works for Supreme Health, a start up delivering innovative antioxidant health supplements. She also holds the position of National Business Development Manager at Chiasma, an organisation creating links between STEM, academia and businesses. With a Master of Bioscience Enterprise and Bachelor of Science majoring in Biomedical Science, Celeste is equipped with business skills and scientific literacy. Celeste was awarded multiple First in Course awards in her degrees. Celeste has also received multiple awards on her technical and scientific literacy: Research scholarship (The Australian National University), NZ Scholarship in Technology (NZQA) and Silver CREST award (Royal Society of New Zealand). In 2018, Celeste has been named as one of 100 Leaders of Tomorrow by the Global Biotech Revolution. Celeste believes in the power of collaboration and is excited to work with like-minded people in starting and growing their ideas.
Tom is an experienced healthcare professional with a deep passion for innovation and business strategy. He has industry experience spanning over 10 years. During this period, he has co-authored a number of academic publications and has engaged in various capacities ranging from clinician, academic, business analyst and product development research specialist. Having been raised in Dubai, and having lived in India and now New Zealand, Tom considers himself fortunate to have been shaped by multicultural experiences. “My upbringing has sensitized me to the international nature of industry in the 21st century and has made me a non-partisan, hardworking, free-thinking individual.” His most recent endeavours include qualitative and quantitative product development research projects with the New Zealand Mānuka Group and the Crown Forest Research Institute (Scion). Tom is a Masters qualified Orthodontist with a dual Masters in Business. His core interests are business strategy and innovation management.
Digital Asset Consultancy
Business Growth Advisory
“Plan your work for today and every day, then work your plan – Margaret Thatcher”
We believe that business success is born out of meticulous planning and excellence in execution. A strategic plan that is well communicated gives you access to greater productivity, culture, empowerment, and effectiveness. Our team offers valuable insight into a wide array of industries. We work with you to chart out the steps to go through as an organization, guided by your vision and your goals.
“Research is creating new knowledge – Neil Armstrong”
In a changing business environment, focused research will help your organization determine the feasibility of the business, test interest in the products and services you offer, scope out new markets, monitor economic trends and develop competitive strategies. We help your business stay ahead of the curve through a combination of direct observation, customer surveys, usability studies and focus groups, uniquely tailored to your organisation.
Digital Asset Consultancy
Fortitude sees immense potential in the technology behind distributed records of digital transactions such as blockchain. The technology has been slowly maturing since the early 1990s. In the current socio-economic environment where businesses rise and fall every day, we believe that harnessing the power of innovative horizontal technology is the way of the future. From the chaos surrounding blockchain, cryptocurrencies and tokens that prevails today, will arise a new business order.
We at Fortitude want to help your business be part of the success. Our expert team has cumulative experience which spans a multitude of industries ranging from technology to healthcare and forestry.
Having understood the complexities of blockchain, we now provide assistance to businesses that want to make a difference. In recent times, there have been numerous token generating events and initial coin offerings that have sprung up, but most disappear and are revealed to be fraudulent. This not only detracts value from consumers, it also affects trust upon which business is built.
We at Fortitude believe that this needs to change.
We offer ICO and TGE advisory services, technology due diligence and consulting, and assistance to take your business idea to the next step with the necessary utility and velocity.
Business Growth Advisory
Want some help but can’t put a finger on what exactly you need?
Our team can assist in a number of different areas crucial for your business’ growth. This includes product development and commercialisation, feasibility studies, patent searching and due diligence. We can also help your business with capital raising and identifying other potential fund raising opportunities. Our networks expand internationally with team members also being fluent in Arabic and Mandarin.
Get in touch with us and we’d love to meet and discuss – if we can’t help, we can at least point you in the right direction.